Attracting high potential talent in esports since 2014

Headquartered in London, UK, Looking for Group (LFG) represents endemic and non-endemic brands in the market across EMEA.  Our firm specializes in retained search practicestargetted at talent pools from in and outside of the esports industry. Be you formulating the idea for your esports strategy or beginning the next stage of growth across your senior leadership team; LFG are here to help.

Whether you are a tier one established brand, emerging start up or curious non-endemic, we will only attract the best professionals to take your business to the next level. We bring extensive experience, professionalism and a true fanaticism for esports to every engagement.

LFG are on the pulse of esports development and continuously monitor its evolution to inform our own approach: all to give you exceptional leaders than will take your proposition to the next level.

Get in touch to set up a consultation or general chat around the industry.We are always keen to discuss the esports eco-system and hear your stories and dreams for your business.



The world of esports is forever changing, development and moving in new directions. We can take stock of the last 12/24 months and see how far team infrastructure, prize pools and service providers have come. As esports begins to exit the Wild West, businesses need informed, passionate and creative leaders to futureproof their propositions; be they industry natives or non-endemic specialists who bring gravitas and structure.


   Events Production

From producers, event directors, operations and planning managers...the esports industry has a serious hunger for senior executive talent specialising in all things live production.

LFG have partnered with Riot Games on multiple events production leaders in their Berlin home of the EU LCS.



Life long esports professionals rarely have the commerical acumen or structured sales experience to negoitate the high value sponsorships and partnerships which will set the bar globally.

We have completed assignments with Fnatic, Ginx TV and Riot Games to source the next commerical leader who can galvanise their propositions.



Working with organisations across the spectrum of development provides a hugh amount of insight into the successful as well as less effective internal structures across the esports industry. Utilising that experience as well as our network in/outside of the space provides another level to my service outside of raw talent acquisition.



Esports is synonymous with rapid growth. Many start ups and even tier one organisations suffer from execution focused cultures developing due to rapid growth. Long term, improvements within project management are essential to ensuring the right working culture for your business and to always have one eye on the horizon.

Joe Hills conducted a very successful appointment for me (at Riot games), identifying and securing me with a senior appointment in their Berlin office. Due to Joe’s deep understanding of the market and highly personal approach he’s made it a frictionless experience. As an employer I’ll certainly be looking to Joe to support any appointments I need in the esports market and would highly recommend him to anyone considering an engagement.
— Joe Pecchia, Senior Development Manager - Riot Games
Prior to my role with Fnatic, Joe was responsible for prompting me to consider esports as a career back in 2015. He has diligently presented potential opportunitieis with a wealth of indusry and hiring organisation insight. I’ve partnered with Joe twice now and would recommend his services to anyone looking for advice!
— Darren Newnham, Commercial Partnerships Director - Ginx TV